Opens in a new tab
Mark Fairway
Equipment Performance and Biomechanics Analyst

Mark uses cutting-edge technology to analyze golf equipment performance data and swing biomechanics

Performance & Scoring
Travelers Championship Best Bets: Ultimate TPC River Highlands Value Picks
The Travelers Championship lands at TPC River Highlands from June 25-28, 2026, and the setup is a sharp turn from the bruising major-championship grind that came before it. Cromwell, Connecticut, does not ask players to survive four days of defensive golf. It asks them to attack with discipline, hit enough wedges close, and avoid the…
Mark Fairway
June 23, 2026
Fitting Process & Booking
Using Your Arccos/ShotScope Rounds to Supercharge a Fitting
The world of golf equipment fitting is evolving. The Golf Datatech 2020 National Golf Performance Report shows a 14% increase in rounds played and a 10% rise in equipment sales.This growth indicates a more active and knowledgeable golf community. Players are looking for a tailored, data-based method to improve their scores.Here's where the "Bring Your…
Mark Fairway
April 25, 2026
Fitting Process & Booking
Policies Made Simple: Deposits, Cancellations, and Weather Plans
Planning an adventure should be exciting, not confusing. Clear guidelines exist for a very good reason. They create a solid framework for safety, fairness, and smooth operations for everyone involved. Think about financial transactions like deposits, or the need to change plans. What happens when severe weather creates travel hazards or causes power outages? Well-defined…
Mark Fairway
April 13, 2026
Fitting Process & Booking
Driver Fitting Secrets That Add Distance Without Losing Fairways
Your driver is the star of your golf bag. It's the most expensive club, and it can be a big mistake for amateurs. It promises great things but often falls short. This isn't just about a bad slice. It's a major physics problem. Players often lose 10 to 20 yards because of the wrong loft…
Mark Fairway
March 16, 2026
Getting Started
Shaft Science: Matching Flex, Weight & Profile to Your Unique Swing
We often focus too much on clubheads, like they're sports cars. But we overlook the shaft, like it's invisible. It's time to change that.Your shaft is like the story of your swing. It shapes how your ball flies. Many golfers blame their swing when the real problem is a bad shaft. Choosing the wrong one…
Mark Fairway
February 11, 2026
Getting Started
Step-by-Step: What to Expect at Your Custom Clubfitting Appointment
Booking a club fitting can feel like a blind date with your golf swing. You might feel a mix of hope and anxiety. There's also the fear of being seen as a bad golfer.But, this is a key moment for your game. It's not a test, but a chance to discover new things.It's not about…
Mark Fairway
January 22, 2026